About Us

We’re All About Framing probably the most diverse framing company in the UK!

Hi! We are Duncan and Kieran McDonald, a father and son team with a passion for framing – beautifully framed work makes us happy. Along with an amazing team of Framers,consultants and admin staff we have built probably the most diverse framing company in the UK by inspiring, teaching and delivering all aspects of our business with professionalism and integrity. Whether you visit one of our shops, purchase online, attend our courses or use our trade framing service we guarantee the best possible experience.

There has been a lot of up’s and downs over the years to arrive at this point below is a potted history of how we got here….


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In the beginning

Framing was my hobby that took place in the garage. The quiet escape place where I could relax after the excitement of my job in the police.

Me and Kieran in the garage 1994

Sunflower Framing

Following a career change Sunflower Framing opened its doors in Dec 1997 with huge expectations. Unfortunately subsequent growth plans didn’t work after we ventured into downtown High Wycombe with a second shop. The shop lasted barely a year with the loss of 7 jobs. Lesson number 1 Location, Location, Location.

The Internet

Beaconsfield was a really solid location and it wasn’t long before we turned things around and were making money again. I also had a chance meeting with a framing tool manufacturer which was the beginning of an idea for a website we called DIYframing.

The UK School of Framing

With DIYframing up and running and becoming the go to site for picture framing information and tools. People also wanted training so we developed our first course in the back of the shop in 2003 it was a huge success and continues today with 600+ people a year joining us for all levels of courses throughout the UK.

The Franchise

Our shop in Beaconsfield was going great guns so I decided to replicate and launched and new shop in Marlow as a pilot franchise operation. Unfortunately the outdated model of manufacturing on the High Street meant we had to make changes so we built a central manufacturing unit to service both shops. Now we were again cooking with gas!

FrameIT is born

Success can also bring many problems & we were finding that the increasing frame sales were getting harder and harder to manage. We were still working on paper and needed to computerise but I wanted something special to support more than just our shops as I had been approached to frame for others. The project started in 2011 and we have invested £200K in the system and associated websites Inc Photoframer.co.uk

Hanging Systems

A big step for the business happened in 2014 when my son Kieran left Uni and joined me at our HQ in High Wycombe where we had been for 4 years. Starting at the bottom he has not only learned the business well he is now taking over and moving it to another level. In particular our Hanging Systems partnership with Dutch company Stas & development of the warehouse & new manufacturing plant.

All About Framing

Now if you’ve kept up with the story so far you will notice there is 3 locations for the business & 6 different parts so it only made sense to rebrand all under the collective name of All About Framing. Now employing 23 people the company continues to go from strength to strength and we look forward to the next generation taking things further. Come and explore us online, visit us in store or just give us an old fashioned phone call!

“It’s only your imagination that limits what we can frame”